1. BE THOROUGH. Sure you want your ad to stand out from the rest, but don't skimp on the sort of information that sells. The item's condition, size, age, brand name and color are some of the basics readers want to know. Without them, your ad may be passed.

2. STEER CLEAR OF ABBREVIATIONS. OK, so you want to include all of the important basics, now don't confuse your reader by using strange abbreviations. What is perfectly clear to you may be perfectly unrecognizable to someone else.

3. BE HONEST. Exaggerating your item's finer points may bring in a lot of responses, but a buyer who's misled won't appreciate it and will take his business somewhere else.

4. STATE YOUR PRICE. The cost of an item is one of the most important concerns of classified readers. Ads showing prices are the ones that get results. Giving prices also serves to 'weed out' those buyers not in your price range.

5. BE ACCESSIBLE. Including a telephone number, address or email address puts you in touch with potential buyers. Be sure to state the hours you can be reached: a caller who can't get through the first time usually won't try again.

Don't hesitate to call us with any questions or problems you may have. Our professionally trained sales staff knows the ropes and would be happy to pass their know-how on to you. That's why we're here - to help you get the results you deserve. Click here to reach us.